Theoretical Terms
1. Post-modern
C - The semiotic landscape of a society dominated by consumer culture and information technology
2. Post-modernity
E - A historical period in Western culture after the Second World in which society became dominated by information technology
3. Parody
E - to copy something in a humorous and tongue in cheek way - post modern style
4. Pastiche
H - To copy something without humour, irony or anything else that communicates difference - tribute
5. Hyper-reality
K - The collapse of the distinction between the real and the simulated - post modern theme and style
6. Consumer culture
B - a culture and society in which individual and collective identity is constructed in material acts of economic exchange (e.g shopping)
7. Simulacrum
D - a copy without and original - post modern theme
8. Cultural capital
F - The knowledge and information that informs people's cultural consumption in a post-modern society
9. Signifier and the signified
G - the basic units of semiotic analysis
10. Multi-accentuality
L - The way in which meaning changes according to context and over-time
11. Ideology
J - A system of belief or ideas
12. Hegemony
I - The dominant way of thinking about society and culture enforced by the ruling class
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